Glare · internal · drafted Sept 3, 2026

Celsius account network and posting plan

Everything downstream of the video: how many accounts, what they look like, who posts, how a finished file becomes a live post with a URL in the tracker. Sources: Max and Harper DM, #01-173-project-celsius, both proposal decks, Ramp and Rilla tracking sheets, the iPhone farm docs. The two Granola call notes returned 403, so anything said on the calls about account counts is not in here.

500unique videos a month, TikTok + Instagram

1,000posts a month, each video on both platforms

17posts a day per platform

76accounts to stand up, 40 posting on day one

01What the client bought

500 videos a month, TikTok and Instagram only. Deck wording: "250+ videos per month across TikTok and Instagram (500+ total)", built per platform and reposted across both. Max's read: 500 unique pieces, each posted to both, about 1,000 posts a month.
Posting starts Oct 1 with an onboarding period. Flat scope for three months.
Sept 8: Celsius visits the NYC office. Glare shows 25 to 50 videos across formats and they give yay/nay live.
Goal is share of voice: comments, shares and reshares, not just views. Weekly performance reporting. Every video has to be visible in the dashboard.
The deck promised "unlimited dedicated devices per platform" and "no shadowban risk on your side". The earlier version said 10 devices per platform, 40 accounts. That is the number they have seen.
Guardrails from Kat's Sept 3 notes: 18+ only, nothing that reads as marketing to kids. No blood, gore, violence or violence against women. Nothing that promotes heavy caffeine use. No racism, religion, politics, social or socioeconomic issues. Max added: Celsius does not want it known they use AI.

02How many accounts

Input	Value
Unique videos a month	500
Posts a month across both platforms	1,000
Posts a day per platform	17
Cadence per account	1 to 2 a day
Active accounts per platform at 1 a day	17
Active accounts per platform at 2 a day	9

Plan on one post a day as the norm and two as the ceiling for aged accounts. That gives 20 active accounts per platform, 40 posting on day one.

Padding: on Ramp the accounts went from fresh to "cooked" (Joel's word) in about five weeks. The Celsius scope is three months.

Bucket	Per platform	Total
Active, posting daily	20	40
Hot spares: warmed, logged in, idle	10	20
Warming pipeline: new accounts in their two week warm	8	16
Total to stand up	38	76

50% padding on the active set plus a warming lane that never stops. When an active account gets checkpointed or its reach dies, a spare takes its slot the same day and a warming account moves up. One account per phone, no exceptions. We have 500 phones, so hardware is not the limit.

For Joel: 38 TikTok, 38 Instagram. 40 ready to post by Sept 22, the rest by Oct 1.

03What the accounts look like

A mix, weighted toward accounts that do not look like they belong to Celsius. Per platform, out of 38:

Type	Count	Handle pattern	Profile picture	Bio	What it posts
Branded fan pages	12	celsius.daily, celsiusfiend, cels.energy, celsius.fan.nyc, livefit.celsius, thecelsiusdrop	Can photo or logo crop	One line, fan-page framing, city pin	Product-forward memes, flavor content, clipping
Niche pages, no face	19	gymrat.diaries, 5am.club.nyc, dormlife.energy, latenight.gamers, deskjob.survival, festival.szn	Niche imagery, not the product	Niche one-liner, no brand mention	Skits, memes, POVs where Celsius is a prop in the world
Creator personas	7	First-name handles (mia.lifts, jordan.does.mornings)	Consistent photoreal AI persona, same face every post	Normal creator bio	UGC, talking heads, routines

Fan pages carry the brand and are what Celsius will recognize as theirs. Niche pages are where virality comes from and they are what Monster's spread actually looks like. Creator personas are the riskiest against the "don't reveal AI" rule, so keep them small and only feed them the best UGC. TikTok leans niche and meme, Instagram leans fan page and aesthetic.

Clear two things with Celsius on Sept 8: written OK to use the name and logo on fan-page handles and profile pictures, and whether fan-page wording is fine with their brand team.

Joel needs a copy pack, not a brief. On Rilla the bio took him hours because nobody handed him one. Handles, bios and profile picture prompts for all 76 get generated once the mix is signed off.

04Posting: two arms from day one

Volume check first. 34 posts a day total is well inside what two people did on Ramp (51 phones, around 60 posts a day across six platforms). Manual posting can carry the launch. What manual cannot give us is reliability, logging or Kosovo hours, which is why both arms run from the start.

Manual on phones, NYC

Joel plus one hire.
Native app, one phone per account.
WiFi off so each phone posts from its own SIM.
Works the posting sheet, pastes the post URL back in the same shift.

Scheduled through Identory, Kosovo

Account is created and warmed on its iPhone like every other one.
Export the profile into Identory. Stop Tailscaling into a Mac (Max, Aug 17).
One dedicated US mobile proxy per profile, held for life. Not the Reddit proxies.
First login is the risky step: one at a time, pass the checkpoint, wait 48 hours.
Schedule in the platforms' own tools: TikTok web scheduler, Meta Business Suite for IG. No third party tools, no APIs.
Load a week at a time, US daytime, randomized minutes.

Two week A/B, Sept 22 to Oct 6, dry run then first week live:

Metric	Manual arm	Scheduled arm
Median views at 72h
Follower change
Checkpoints and bans
Posts landed vs planned

Kill: scheduled arm median views under 60% of manual, freeze it and fix proxy or fingerprint before adding accounts. Pass: within 20% of manual, move to 50% of accounts in November and 70% in December. This also settles the Aug 24 question, when Ledi saw Glazed views drop after web posting and nobody could tell whether it was the web or the gap in posting.

Infra: the phone-as-proxy build (farmproxy) is blocked. macOS will not USB tether these iPhones, proven at the packet level, and the fix is a Linux hub we do not have. Do not wait on it. Buy 12 dedicated US mobile proxies now for arm B. And confirm what the "1,000 mobile proxies" actually are before anyone plans around them.

05Handoff: video made to post live

One sheet is the spine. One row per video per platform per account per slot. Nothing gets posted that is not a row, and no row is closed without a post URL.

Create. Kosovo creators finish a video. File name CELSIUS_format_concept_v1.mp4. 1080p (Topaz if generated at 720). No source logos, captions or TikTok UI left in frame.
Upload to the dashboard with the client toggle off, mirrored to the Celsius Drive folder. Max's rule: every video lives in the dashboard.
QC gate, one named owner per day, rotating Harper, Max, Luke. Checklist: the guardrails, no visible AI tells, no Monster or other trademark in frame, no caffeine-count jokes. Yay or nay with one line back to the creator. Approved videos flip to client visible.
Package. TikTok caption, Instagram caption, hashtags, sound note, first comment, assigned account. Rules: one video posts once per platform. Never the same video twice on one account. At least four hours between posts on any account. Different captions on the two platforms.
Post. Arm A or B works the sheet for their accounts. Post URL in the row within the shift.
Track. Extend Max's Rilla tracker (tools.glazefans.co/rilla) to a Celsius board. Scrape views at 24h, 72h and 7 days.
Amplify. Anything over the 48h threshold set in week one gets reposted on two supporting accounts with a new caption and crop. This is the only reposting. Near-identical reposts collapse by post order, we saw it on the July clip runs.
Report. Weekly to Celsius from the dashboard and tracker. Weekly "what won" note back to the creators.

Owners: Ledi runs content and Kosovo scheduling. Joel runs the account factory and manual posting in NYC. Harper, Max and Luke rotate the QC gate. Max and Luke own reporting.

06Timeline

Dates	What
Sept 3 to 8	Showcase set: 19 videos already in the Celsius Drive folder plus the ~20 Ledi said the boys have. Lock persona mix and handle/bio pack. Joel starts standing up 76 accounts on phones.
Sept 8	Celsius in office. Get the fan-page handle and logo OK in writing. Confirm 500 means 500 unique across both platforms.
Sept 8 to 22	Warm all accounts on phones: follow in-niche, watch, save, two or three neutral posts a week. Buy 12 mobile proxies, migrate 12 accounts to Identory, first logins. Build the Celsius tracker board. Write the Kosovo SOP.
Sept 22 to 30	Dry run of the full sheet-to-post loop with neutral content on all 40 active accounts. Fix whatever breaks.
Oct 1	Live. Week one at 10 posts a day per platform, week three at 17.

07Open questions for Max

500 unique videos, each posted to TikTok and Instagram, so 1,000 posts. Confirm that is the deal and not 500 posts total.
Anything in the two Granola calls about a promised account or device count beyond the deck's 40?
The 1,000 mobile proxies: live endpoints from a provider, or the phones? Decides whether arm B needs budget.
Hiring: one more NYC poster alongside Joel by Sept 22, or does Kosovo take manual posting with phones shipped over?

Files: ~/avatar-content/celsius/CELSIUS_POSTING_PLAN.md (this plan, paste-ready) and account_roster_template.csv (76 slots with bucket, type, arm and ready date, blanks for handle, phone, SIM, proxy, Identory profile).